When businesses think about getting a website, one of the first concerns is cost. Whilst there is access to DIY website facilities this isn’t always best. A stand out website with good functionality, UX, and mobile optimisation is key to making a great first impression which DIY services can mostly lack.   The cost of a website can vary widely depending on its complexity, design, and functionality. For small businesses and startups, it’s important to get the most value for your money. While pre-made templates might seem cheaper upfront, they often lack the personalisation, features, and flexibility that a custom design offers. It’s easy to overlook ongoing costs like maintenance, hosting, and updates. A website may seem cheap at first, but if it’s not properly maintained, it can lead to costly repairs down the road. Always ask your web designer about ongoing costs to ensure your budget can accommodate them.   Affordable does not mean cheap. A truly affordable website balances cost with quality. With the right web design partner, you can get a website that looks great, works smoothly, and is tailored to your needs without breaking the bank. At One Digital Nation, we specialise in affordable custom web design for small businesses and startups, with ongoing support to keep your site running smoothly.

A website isn’t just a pretty face—it needs to function properly, your website is your first impression to a potential customer. If your website isn’t functioning in the way it’s supposed to this may be hurting your business in more ways that you realise.   From broken links and slow page load times to malfunctioning contact forms, website functionality problems can be frustrating for visitors. A website that’s hard to navigate, takes too long to load, or doesn’t work properly on certain devices will lead to frustrated users who are less likely to convert. When your website isn’t functioning properly, it affects your reputation. Customers may lose trust in your brand, and you might miss out on valuable conversions. Regular maintenance and updates are key to ensuring your website functions properly. By investing in a reliable web design team they can help you monitor your site and fix issues before they become major problems, test your site on different devices and browsers to ensure it’s working as expected for all visitors.   At One Digital nation, we offer ongoing monitoring and maintenance packages at an affordable cost to ensure your website stays in tip top shape. Let us take the worry out of website functionality.

With mobile usage now surpassing desktop traffic, it’s more important than ever for your website to be mobile-friendly. But what does mobile optimisation mean, and why should you care?   Mobile optimisation is the process of making sure your website looks and functions perfectly on mobile devices, including smartphones and tablets. This means designing a responsive layout, ensuring fast load times, and offering touch-friendly navigation. If your website isn’t optimised for mobile, you risk losing potential customers. Mobile users expect a smooth, user-friendly experience, and if they can’t find what they need quickly, they’ll move on to the next site, Studies show that 53% of mobile users abandon a site if it takes more than three seconds to load. A mobile-optimised site improves user experience, boosts your SEO rankings, and most importantly, increases conversions. Whether you’re a small business owner or a startup, making sure your site works seamlessly across all devices is crucial for success.   At One Digital Nation, we ensure your website is fully mobile-optimised, providing a consistent and smooth experience for users no matter what device they’re on.

When it comes to web design, one size doesn’t fit all. As a small business owner or startup, you have unique needs, goals, and challenges that deserve a website designed specifically for your business. Here’s why custom web design is the smart choice for small businesses. A custom website is tailored to fit your brand, target audience, and business goals. Unlike pre-made templates, custom designs are built to highlight your strengths, showcase your products or services, and guide your visitors through a seamless experience. It’s your chance to stand out and create a lasting first impression. As your business grows, so should your website. Custom designs give you the flexibility to expand and add features as needed, whether it’s e-commerce, a blog, or client portals. Templates are restrictive and often force you to compromise on design and functionality. While custom web design may come with a slightly higher initial cost than a template, the return on investment is much higher in the long run. A well-designed website can improve your brand credibility, boost conversions, and even help improve your SEO rankings. At One Digital Nation, we offer affordable custom web design packages that are designed to grow with your business. No matter your budget, we’re here to create a website that work s for you.

When designing a website, it’s easy to focus on the aesthetic, While these elements are important for creating a visually appealing site, what truly makes a difference in your website’s success is the user experience (UX). UX is the backbone of how visitors interact with your site and a critical aspect of web design, it can significantly impact your site’s performance.   User experience refers to how visitors interact with your website, how easy it is for them to navigate, and how smoothly they can accomplish their goals. Whether they’re making a purchase, booking a service, or simply finding information, a good UX ensures that users can achieve their objectives quickly, efficiently, and without frustration. It’s about creating a journey for visitors that’s intuitive, seamless, and enjoyable. In today’s fast-paced digital world, users expect a frictionless experience, and if your website fails to deliver, they may move on to a competitor’s site. Small businesses often operate with tight budgets and limited resources, so every click and visitor counts. You can’t afford to lose potential customers due to confusing navigation, slow-loading pages, or clunky functionality. A website that provides a seamless experience is key to holding your visitors’ attention and converting them into loyal customers. A well-designed UX not only helps retain users but also builds trust, improves engagement, and can even help your brand stand out from the competition.   Studies show that optimizing user experience can lead to increased conversions. Whether your goal is to get visitors to make a purchase, subscribe to a newsletter, or complete a contact form, a well-designed website with a focus on UX encourages visitors to take action. By streamlining the process and removing any obstacles or distractions, you can create a smoother path to conversion.   At One Digital Nation, we focus on creating websites that are built with your users in mind, ensuring a seamless and engaging experience at every step. We make sure that every click counts, helping you turn visitors into customers and customers into repeat business.

Sometimes, amazing opportunities come your way when you least expect it. What else can you do, but say "YES!" So when PTI Conference Producer Ben Heather asked if I would be able to step in at short notice to chair the GreenTech for Ports and Terminals event in Barcelona, I was never going to refuse. It's a great honour to be invited to take up the task. When it comes to events, Port Technology set a high standard and GreenTech was no exception. The quality of panel discussions, presentations and case studies from some of the worlds leading ports was extremely high. I was especially impressed at the level of transparency exhibited by many of the participants. At other technology events in the past, I've noticed that there is a reluctance to share detailed information, but at GreenTech it was quite the opposite. There were many takeaways from the event, but the biggest one for me was this... Since 2021, the role of international shipping in global trade has come under the spotlight, is now frequently held accountable in mainstream media for 3% of global emissions, and comes under great pressure to address that. What isn't visible are the tremendous efforts that many unsung heroes in the industry, along with their technology partners, are actually putting into reducing that number on a daily basis - be it in electrification of plant, implementing shore power, fuel transition, intermodal logistics or digitalisation and optimisation. Of course, its not straightforward, and there are many hurdles to overcome, but the will is there, and I personally think that the industry has a huge amount to be proud of right now. Conferences like this do a great job of shining a light on those often overlooked efforts, and I'm grateful to have had an opportunity to play a part in that. And who knows... maybe there's a new career in conferences beckoning. Watch this space.

It was a triumphant return to the John McIntyre Conference Centre for the UKHMA conference. The location, at the foot of Arthurs Seat, is absolutely glorious, and the sun even made an appearance for the two days. The UKHMA events are, for me at least, the best way to start conference season. The UK Harbour Master community is such a tightly knit one, always friendly and welcoming, as is the regular group of exhibitors. It's a great opportunity to catch up on what's been happening in the UK industry over the winter months. One of the most challenging aspects of the conference is securing an exhibition space. It's literally harder to get a stand there than it is to get Taylor Swift tickets... so once again, it was delegate capacity for me. With a bit of luck, fortune will favour One Digital Nation with an exhibition space at the Autumn Conference. In the meantime, I'm preparing for Greentech in Barcelona, a trip to TOC Europe in June, and then my first time exhibiting at Port Technology International's Smart Digital Ports of the Future in Rotterdam this September.

Conference season is upon us again, and one of my favourites is Port Technology International's Smart Digital Ports of the Future, held in Rotterdam. Arriving in Rotterdam was an interesting experience this year. Feyenoord won their 16th league title on the Saturday, so the city centre was still recovering from the celebrations. The networking evening before the conference is always a good opportunity to meet fellow professionals and spend some time engaging with port delegates to gauge their interests and understand their challenges. With the conference under way, one thing I observed is that over the last few years, the quality of the presentations has continued to improve. Gone are buzzword-laden presentations of old, showcasing vapour-ware solutions from vendors exploring growth in verticals that they don't really understand. This year, I enjoyed many informative sessions with qualitative examples of real technology application. Of all the "Smart Port" conference providers out there, the PTI team stand head and shoulders above the rest. They have worked their socks off to create events that deliver real value for delegates. Although there was a heavy focus on the application of 5G this year (the main sponsors were Verizon and BT), I didn't see any examples that capitalised on the full value proposition of the technology. In many respects, for me anyway, it remains a solution in search of a problem. One very interesting presentation that I followed up on later focused on the challenges of the technology, including the limitations of spectrum availability. In fairness to each of the presenters, they did acknowledge that other communication technologies remain available (think wireless, 4G, LoraWan), and that 5G is not the answer to everything. Sometimes the older technologies are good enough. It also didn't surprise me that 6G got a brief mention. Watch out for that in a conference near you soon! For me the stand-outs were real world applications of Artificial Intelligence and Digital Twins. On the face of it, these seem to be the core technology concepts that are delivering early results. The use of AI to classify noise and identify the source as part of a mitigation strategy was a new and interesting application of the technology (and a nice departure from Yard/Vessel Optimisation), while another port demonstrated how their Digital Twin is supporting their Asset Management strategy. As always, there was the age-old discussion of data standardisation and data sharing. It feels like there is a way to go on that yet, but it does make me wonder - if ports are at the convergence of a wealth of data from a variety of stakeholders that already conforms to standards - is the ongoing discussion just a way of avoiding the more challenging activity of establishing behaviours and conformance within the businesses? Unsurprisingly, Blockchain seems to be firmly in the trough of disillusionment for now. It didn't feature in any of the discussions, and for now at least, it seems that most have decided not to pursue the application of this technology. Perhaps this is because the concept is more appropriate in the broader context of a process involving multiple actors, rather than an individual organisation. One final thought... In a presentation on Port Community Systems, the speaker of a developing island nation shared their experience. He mentioned that despite all the PCS available on the market, it had been cheaper to build their own from scratch. Typically, enterprise architecture rules suggest "re-use before buy before build", with "build" being the most expensive option. It is perhaps indicative of the complexity of the industry we work in that the variations between countries and regions are so vast (and often unique) as to flip that rule on its head. After an exciting and informative session where I got the chance to catch up with old acquaintances and make lots of new friends, I'm looking forward to being back in Rotterdam next month for TOC. Hope to see you there!

This year's UK Harbour Masters Association Spring Conference, held in Edinburgh, was special to me this year for two reasons... Firstly, as possibly the newest member of the UKHMA (at the time anyway), it was my first visit to this annual event - an event that has grown and has now extended into two days. It was a great opportunity to meet with industry colleagues and discuss opportunities and challenges, and watch some fascinating presentations. The standout session for me was a presentation from Fraserburgh, a small port not far from me on the east coast of Scotland - a passionate story about the port's ambitions for the future, with the local community at the heart of it. Secondly, it was the first chance to work with my new friends at Hamburg Port Consulting, whom I'm partnering with for technology and transformation opportunities globally, and acting as their agent for opportunities here in the UK. Conferences can be thirsty work, of course, so to celebrate our new partnership and make sure everyone was feeling refreshed and focused on the presentations, we sponsored the teas and coffees too. I'm looking forward to engaging with fellow members, and already planning for the Autumn conference.

Recently, I was invited to share my thoughts on the future of Scotlands ports in The Sunday Times "The Business" supplement. The award of Green Freeport status in Scotland to Cromarty Firth and Forth Ports is set to deliver huge benefits to their respective local economies, and also presents opportunities for many other Scottish ports ready to capitalise on the growth of activity - particularly in the developing offshore wind industry. My good friend Neil Girvan, publisher of the Ports of Scotland yearbook, highlighted that despite reports of industries in decline, there are still opportunities to be had in the traditional markets, and each port can play to its individual physical strengths to attract new business. What will give these ports the competitive edge when it comes to winning new business? As I point out in the article, potential customers are already adapting their businesses to take advantage of new digital technologies, and any service provider that can offer more efficient processes and integrated ways of working will have a significant competitive edge. You can read the full article at https://www.thebusiness.scot/green-freeport-status-set-to-transform-future-for-ports/, and let me know your thoughts in the comments.